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Actionable insights for the C-Suite

Ian Altman: An Approach To Sales Everyone Can Embrace

Is the way your organization executes sales and marketing aligned with how your customers make decisions?  Ian shares research across thousands of executives on how they make and approve decisions.  Ian presents a simple approach to sales and marketing that everyone can embrace, even your customer.

Discover An Approach To Sales Everyone Can Embrace – Even Your Customers


Capture Attention In A Noisy World

Companies with great products and services may find their message is falling on deaf ears.  Let’s face it, your potential customers are inundated with tons of information.  If you don’t know how to stand out, you’ll get swept under the rug.  Ian’s highly interactive session guides you through proven concepts and methods that attract the attention of the right customers and partners.

Same Side Selling

The way customers make decisions has changed.  If you do not adapt to how customers make decisions, you will fall short of your potential…

With Ian’s approach to sales you will discover:

  • How to grow revenue with integrity
  • Methods to effectively handle pricing pressure
  • Get on the same-side with clients as a trusted advisor, not a slimy salesperson
  • Have a mutual discussion with clients about value vs. price
  • Ways to stand out from the competition

Do a Google search for business trends and Ian’s content certainly shows up at the top of organic search results. You can count on Ian for the latest research combined with practical takeaway messages. He’ll educate, entertain, inspire, and your audience might even have some fun. You can always check out Ian's website and learn what he is up to!

Who is Ian Altman?

Organizations call on bestselling sales author and internationally respected business expert Ian Altman to provide guidance and innovative insight on business strategy and sales. Altman’s proven methods help modernize sales and marketing to align with how customers actually make buying decisions. Through his energetic and interactive talks, Altman engages audiences from beginning to end to ensure they leave with actionable take-away messages they can immediately put into practice.

Speak to a Vistage Expert


Vistage Research Center publishes actionable, data-driven insights and expert perspectives from our global community of CEOs and thought leaders. Led by Joe Galvin, Chief Research Officer