Is the way your organization executes sales and marketing aligned with how your customers make decisions? Ian shares research across thousands of executives on how they make and approve decisions. Ian presents a simple approach to sales and marketing that everyone can embrace, even your customer.
Companies with great products and services may find their message is falling on deaf ears. Let’s face it, your potential customers are inundated with tons of information. If you don’t know how to stand out, you’ll get swept under the rug. Ian’s highly interactive session guides you through proven concepts and methods that attract the attention of the right customers and partners.
The way customers make decisions has changed. If you do not adapt to how customers make decisions, you will fall short of your potential…
With Ian’s approach to sales you will discover:
Do a Google search for business trends and Ian’s content certainly shows up at the top of organic search results. You can count on Ian for the latest research combined with practical takeaway messages. He’ll educate, entertain, inspire, and your audience might even have some fun. You can always check out Ian's website and learn what he is up to!
Who is Ian Altman?
Organizations call on bestselling sales author and internationally respected business expert Ian Altman to provide guidance and innovative insight on business strategy and sales. Altman’s proven methods help modernize sales and marketing to align with how customers actually make buying decisions. Through his energetic and interactive talks, Altman engages audiences from beginning to end to ensure they leave with actionable take-away messages they can immediately put into practice.