Vistage is the leading business advisory and executive coaching organization.
It is a powerful resource calibrated for CEOs and business owners who are driven to achieve next-level results for their companies, their leadership teams and themselves.
Hyatt Regency Orlando Airport
9300 Jeff Fuqua Boulevard, Orlando, FL 32827 US
8:30 a.m. - 11:00 a.m.
Jaynie L. Smith is the CEO of Smart Advantage, Inc., the only sales, marketing and management consultancy focused exclusively on identifying and communicating the most important element of successful competition – competitive advantage – from the customer’s perspective. Why from the customer’s perspective? Because if your customers don’t value your differentiators, then they aren’t relevant.
In this workshop style presentation, attendees will learn what is and is not a competitive advantage and will quickly see that they have many differentiators that are likely not being used. When salespeople are armed with competitive advantages, a true value proposition minimizes price as an issue. Jaynie smith will reveal top findings from her 20+ years of research with over 300 organizations of all sizes.
Key Takeaways for Attendees: