Vistage is the leading business advisory and executive coaching organization.
It is a powerful resource calibrated for CEOs and business owners who are driven to achieve next-level results for their companies, their leadership teams and themselves.
If you are a business owner or CEO with a net annual revenue of at least $3 million and more than 20 employees, we invite you to experience one of our summits in your area to hear a worldwide expert speaker and learn what Vistage is all about.
How to Attend
Wednesday, October 1st, 2025: 7:30 a.m. - 10:30 a.m.
The Centre Club
123 S West Shore Blvd 8th Floor,
Tampa, FL 33609
You will discover:
In this engaging and highly interactive session, Doug Butdorf guides participants on how to improve pricing, increase profits, and grow sales. Through real-world stories and hands-on exercises, he delivers powerful content in an entertaining format.
Key Topics:
The Power of Pricing & Discounting: Learn how pricing directly impacts profitability and how unnecessary discounting—often driven by fear—can be reduced to unlock double-digit profit growth.
Price Sensitivity & Segmentation: Not all customers or products are equally price sensitive. Discover how to target pricing increases in low-sensitivity areas without losing volume—even in competitive industries.
Value-Based Pricing: Sellers often focus more on price than buyers do. By understanding and communicating effectively, businesses can raise prices and boost sales
Doug Butdorf is a Senior Pricing Consultant at Boost, where he helps companies improve profits through smarter pricing strategies. He specializes in strategic pricing and training teams to drive cultural change and lasting results.
With experience in pricing, sales, marketing, and business development across both Fortune 500 companies and start-ups, Doug has led national pricing initiatives, including in-person training for sales teams and pricing optimization programs. His background spans B2B, e-commerce, construction, inventory management, and capital raising.
Doug holds a degree in Cultural Studies and Economics and is a certified Six Sigma Black Belt. He lives in Plattsburgh, NY, where he’s active in his local community.