Vistage is the leading business advisory and executive coaching organization.
It is a powerful resource calibrated for CEOs and business owners who are driven to achieve next-level results for their companies, their leadership teams and themselves.
Tuesday, October 8, 2024 8:30 am - 11:00 am
Nathan Benderson Park
Finish Tower - 5th Floor
5851 Nathan Benderson Circle, Sarasota, FL 34235
About the Presenter
Jaynie L. Smith
Jaynie L. Smith is the CEO of Smart Advantage, Inc., the only sales, marketing and management consultancy focused exclusively on identifying and communicating the most important element of successful competition – competitive advantage – from the customer’s perspective. Why from the customer’s perspective? Because if your customers don’t value your differentiators, then they aren’t relevant.
In this workshop style presentation, attendees will learn what is and is not a competitive advantage and will quickly see that they have many differentiators that are likely not being used. When salespeople are armed with competitive advantages, a true value proposition minimizes price as an issue. Jaynie smith will reveal top findings from her 20+ years of research with over 300 organizations of all sizes.
Key Takeaways for Attendees:
- A clear understanding of what defines a true competitive advantage
- Effective strategies for identifying and communicating differentiation
- A structured process for discovering what drives customer and prospect buying decisions
- The ability to align closely with customers’ and prospects’ priorities
- Insights into identifying the specific "must-have" list of operational metrics to maintain competitive performance
